Monthly Archives: March 2017

Significance of Design and Communication in Exhibition

You can’t be vague and expect the best possible outcome. You have to openly communicate for exhibition designers to create something remarkable. You also have to choose wisely who you will work with. Not all of them have the same skills or use the same methods. You need a provider willing to give your job a fresh approach and a unique outcome to benefit from.

Taking your time to identify the right exhibition designers to assist you is a vital part of making it all come together in the end. You need to start your search early though as time is ticking away. The countdown to when you need the project is going to be here before you know it. There is also the risk the provider you want will already be too booked to take on your work.

Getting a good indicator of who offers the best work for the best pricing is important. You don’t want to settle but you don’t want the price to be a difficult piece of information to swallow with the transaction either. Yet they also have to keep in mind it is your outcome that matters. They have to take your needs and wants into consideration. It isn’t an art piece for them.

Branding, Representation, and Imagery

It is a means for your business to showcase what you offer in a nutshell. It is a way to draw the crowds in and for them to become more familiar with the offerings of your business. This can go a long way towards paving a road for branding and longevity. Representing your business well through images can be what it takes to get first time customers to buy from you.

Once that is in place, there is a very good chance they will buy from you again in the future. Yet that won’t happen if they walk by your booth at the convention and stop at the one next to you offering a similar product or service. Humans are visual by nature, and that means you need a powerful attraction that grabs their attention and reels them in.

Share your Vision

In order for exhibition designers to really do justice for your needs, they need you to open up. Share your vision for the business, what you are passionate about, and what your challenges are. Show them pictures, tell them stories, and honestly answer anything they may ask you. It needs to be a two way relationship where you both feel comfortable.

You may feel intimidated at first with exhibition designers because you don’t really know you want. They understand if you don’t come in with a complete concept, they will work hard to take your ideas and to connect the dots. They want it all to be fantastic in the end and for your business to do very well based on what they created.

Make Bid Bonds Great Again

You used to love them. They were so easy. Now they are in dollar amounts and percentages, sometimes with a limited maximum value. They can be electronic or digital. Sometimes a letter is required instead. Sometimes nothing is required instead! There may be a single or annual charge for it or maybe it is free! It’s outta control…
So here is your chance to catch up with everybody’s favorite: The fun and fascinating world of Bid Bonds.

The Basics

These instruments accompany a contractor’s proposal during the acquisition process for a new project. This is routine on public work, such as federal state and local municipal contracts. The procedure may also be used on private projects at the contract owner’s discretion.
The bond guarantees that, if awarded, the bidder will sign the contract, furnish the required Performance and Payment Bond, and commence with the work – or – pay the difference between their bid and the next higher bidder (subject to the maximum dollar value of the bid bond.)

Cost

Usually free although the surety is entitled to charge for them. Typical charges could be an annual bid bond service fee or a per bond charge.

Underwriting

The decision to issue the bid bond is based on the underwriter’s willingness to provide the related P&P bond, because that is the real money transaction. The decision is NOT based on the dollar value of the bid bond. Rely on the fact that the underwriter will not provide the bid bond if they do not feel they can support the final bond.

Bid Spreads

If the bidder is more than 10% below the next bidder without a plausible explanation (I have a special machine, I already have materials, I’m already working next door, I’m super fabulous, etc.) the surety could decline the final bond, resulting in a bid bond claim.

Unique Concepts and Efficiency Go Hand in Hand

Don’t settle for the same thing everyone else at the convention will be using. Your products or services are unique and so should the way you advertise them. With custom exhibition stands, you can have the right options in place to appeal to your niche market. Everyone there will have the same interest overall, so you need something to draw them to rather than to walk on by.

Sizes and Shapes

Perhaps you would like to go with a size or shape that is different from the normal options available. You don’t want it to be compromised because it doesn’t have enough support for it to be a great looking display. You don’t want it to be impossible to move or to set up either. With custom exhibition stands, they will work with your needs and not against them.

Stop them in their Tracks

Don’t underestimate the power custom exhibition stands can have when it come stopping people in their tracks. If the concept brought to life if professional, top quality, and displayed correctly it can transform the outcome. You don’t want to see volumes of traffic just flowing by your exhibit booth. Instead, you want to be the place the majority of them stop.

Impressions

The visual impression people get from custom exhibition stands can speak volumes to them about your overall business. It can give them the impression that you care about your business and you are proud to stand behind the products and services you offer. It also conveys a message that you will deliver overall quality to them when they make a purchase from you.

Often, such an impression takes place on a subconscious level. Yet the consumer now has a connection to you and your business. It sticks with them and it is familiar to them so they are more likely to buy from you than a company they don’t know anything about. They may not realise all of this is taking place in the subconscious, but it will encourage them to buy.

Be Unreasonable To Grow Your Business

How unreasonable are you?
Odd question, isn’t it? I for one try to be reasonable most of the time, though my loved ones may not agree! Still, it’s a worthy goal, right?
That reasonable approach doesn’t always work. Sometimes, it pays to be unreasonable. On purpose.
Why? Being unreasonable in your goal setting can bring you to a whole new level in your business.
Don’t just set a goal – set a 10x mega-goal.
Is this your reaction: Wha? I’ve got enough to do to reach the modest goals I’ve set.
If it is, that’s the whole point. Setting modest goals may be holding you back. Big time.

Setting a mega-goal can launch you forward, waving merrily at those modest goals as you whiz by.
Here’s how it works.
What would you do differently if your goal was to increase revenue 10x instead of 10%?
That’s the point of 10x goals – to push the edge of ordinary, and to nudge you into thinking differently about your business.
It’s true, setting nothing but 10x goals will drive you to distraction. You’re best to have one or two mega-goals.
Make your mega-goal achievable by setting interim goals. The point is, your interim goals are very much informed by your mega-goal, and will be substantially different now that you’re on the path to your mega-goal. It’s a path that you wouldn’t have taken if you hadn’t set your 10x goal.

This 10x approach doesn’t mean you should abandon all reason at the door. Continue to make your 10x goal, like every other goal, measurable, so you can determine if you’re making progress.
Create short-term objectives that do make sense, all with your mega-goal in mind.

So how do you determine your 10x mega-goal? Simple.
Let’s start with income. Say your income last year was $50,000. Your 2017 goal has been to increase revenue by 10%, to $55,000.
To get that incremental increase, you may have been planning some tweaks, some adjustments.
What if your goal was 10x rather than 10%? $500,000. Wow. That’s a big leap! And it’s not one you can take in one bound.
Instead, with that goal of $500,000 in revenue in mind, what would you need to start doing to get there?
Instead of improving your sales, your conversions, by a few percentage points, what would you need to do to shift that improvement by an order of magnitude?